Laura Geller Beauty Waterproof Gel Liner - Review

I'd say I'm not very adventurous with my make up choices; shed load of concealer, foundation, standard black mascara, cream blusher. Done. But on the days I'm feeling particularly adventurous/have spare time in the morning, eye liner is on the cards, and to no surprise it's a standard black liquid liner.

But this eye liner is different, it's purple and also by a brand I have never heard of before: Laura Geller Beauty. I quite like that risk of trying out an unknown brand, or at least one that's lesser known, you don't quite know what to expect.

The aim of this brand is to simplify make up application to achieve maximum results, and this is evident  in the design of the product: the brush in concealed in the top of the lid and can be changed from brush to standard lid very easily. The bonus of this is that it's also pretty good at keeping the brush clean too, I mean it's not getting mixed up with foundation brushes and the like. It's also pretty efficiently in that I only need to take the product with me and I don't need to take additional brushes about for touching up. Even though it's a tad bulky for an eye liner, the idea certainly works for me. However, when I received the liner, the brush was slightly frayed which is mega annoying for applying precise thin lines. Hopefully after I cleanse it and it dries it will be a bit more orderly. I hope!

Eye liner: Laura Geller Beauty Waterproof Gel Liner in Purple
Mascara: YSL Mascara Volume Effet Faux Cils Shocking in Pure Black
Concealer: Collection Lasting Perfection ConcealerFoundation: YSL Touche Eclat Foundation

Onto the actual gel, honestly, I didn't think I'd like it. I expected a really vivid purple shade, almost garish, but I was surprised. Instead it was a more subtle purple tone and was actually quite flattering to my eye colour. Maybe in the end I wanted a more vivid purple to show that I was trying something new, but in reality, this is far more wearable  and elegant and would go perfectly with a smokey eye shadows for day time and fancy evening looks. Also, who in actual real life wears bright purple eye liner?! It's lucky that I don't get what I want sometimes.

What I also like about this gel is that is was very soft and doesn't feel like it's going to dry out as soon as I leave the lid off of it for more than 20 minutes and that gave me hope that it's going to be kind to my skin too. When on my eyelids, which by the way tend to be oily and usually result in eye liner smudged everywhere in under 3 hours, this formula is genuinely lovely, crease free and smudge proof. 5 hours later and it still has a staying power.

I guess that's where you get what you pay for, this product retails on Birchbox for £24.50 for two and seems pretty steep for an eye liner or at least one in my kind of budget. So I doubt that this will be repurchased but it is a very nice formula, and has definitely opened my eyes to other eye liner colours out there and that even a subtle change makes a great difference.